bet365 is a leader in the eGaming industry and a driving force in the development of enterprise and internet technology. Established by Denise Coates in 2000 from a portable building in Stoke-on-Trent, the company has grown into a global operation that employs over 1,400 people and is live in 17 languages.

The scale and global reach of bet365’s operation requires a secure, high performance, bandwidth efficient means of sharing critical data between its network of datacenters.

In 2011 bet365 deployed Solace’s messaging middleware technology as the data distribution layer of its global operation. The implementation was a key building block in the company’s cloud strategy, and the high performance Solace offers ensures the rapid delivery of data to customers around the world.

“It’s critical we can respond to requests from our users quickly and efficiently, no matter where they are in the world. Solace gives us with a highly available service that enables us to transfer data in close to real-time speeds.”