Connected Car Survey
In January 2018, we surveyed 1500 connected car drivers about their attitudes toward connected cars and their willingness to trust this emerging technology. While connected car drivers, are open to incorporating new technology into their driving experience, they are not ready to hand over the wheel. Drivers today prefer technology that has an “influence” rather than a direct impact on their driving. As automobile companies look to invest more in connected and autonomous vehicle technology, they will need to better understand how response times and performance of connected capabilities impacts consumer trust.