Today I presented as part of a webinar about real-time streaming analytics alongside Forrester analyst Mike Gualtieri. He described how streaming analytics differs from traditional analytics where data is collected, loaded into an analytics engine and analyzed after some period of time.
I was intrigued by Mike’s characterization of the “perishability” of information, that is, how much opportunity for insight is lost as different kinds of events age. Equating this observation to everyday life, I bet you don’t usually check the expiration date on a bag of chips. But if you’re like me you do glance at the stamp on milk, and if the date is coming up you’ll give that gallon a sniff before pouring it all over your Lucky Charms.
Which events in your business have long shelf lives, and which ones become useless before you can identify what happened or have a chance to act?
Everything depends on context, of course, and streaming analytics introduces many new opportunities for insight and action.… Read the rest