Case Studies

For several years, the company has been seeing client demand for more choice, newness and 'see-now, buy-now' driven by the popularity of digital and ATAWD (any me, anywhere, any device). At the same me, they recognize that their discerning clients also want a more personalised touch, styling advice, cura on and access to the voice behind the brand, far from the catalogue approach offered by tradi onal ecommerce pla orms. What They've Done The company used PubSub+ to build an event mesh that links applica ons running on-premises and in Amazon, Google and Alibaba clouds. This event mesh will facilitate the flow of infor- ma on about events and transac ons occurring across thousands of factories and stores, both physical and virtual, The company is making that infor- ma on available on a 'self-service' basis through an event portal that lets them discover, access and reuse event streams via event-driven APIs and, and lets the company easily govern and secure the system. How They Benefited With real- me customer interac on data at their finger ps, the business model is propelling their brand's customer experiences to a new level of luxury by offering customers a seamless online/offline experience. The company has also improved their understanding of the customer journey and client preferences, to such a degree that their maisons can adapt rapidly to changing levels of demand or differing ways clients want to interact. This European conglomerate produces and sells the world's most luxurious jewelry, watches, leather goods, pens, firearms, clothing and accessories through its ownership of over a dozen maisons that make and sell products under a variety of brands. Challenge The company wanted to modernize their IT architecture to facilitate real- me data distribu on across a global network of maisons, facilitate autonomous teams' access to infor- ma on, and support migra on to the cloud, all while innova ng and personal- izing the customer experience with their customer-centric retail business model. Solu on The company ini ated a digital trans- forma on effort centered on offering a new retail model for hard and so luxury goods that would provide a superior route to market for their brands, while delivering much improved economic performance compared to the tradi onal luxury business model. Luxury Goods Conglomerate uses EDA to Implement Customer-Centric Business Model FAST FACTS

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