High frequency trading (HFT) is the media’s new “it girl”, and is generating attention everywhere she goes.

First Forbes magazine did a cover story on The New Masters of Wall Street, highlighting the hedge funds, prop traders and big banks that are turning HFT into big business.

Then Traders Magazine did a related story about how the exchanges are responding in their Race to Zero Latency. Clearly the obsession with execution latency is being driven by the need to keep up with these ultra-fast consumers of liquidity.

Unlike Paris Hilton though, HFT is not making money because it is hot, it is hot because it is making money. Generating buckets of profits is one thing that never goes out of style.

Solace

Solace helps large enterprises become modern and real-time by giving them everything they need to make their business operations and customer interactions event-driven. With PubSub+, the market’s first and only event management platform, the company provides a comprehensive way to create, document, discover and stream events from where they are produced to where they need to be consumed – securely, reliably, quickly, and guaranteed.

Behind Solace technology is the world’s leading group of data movement experts, with nearly 20 years of experience helping global enterprises solve some of the most demanding challenges in a variety of industries – from capital markets, retail, and gaming to space, aviation, and automotive.

Established enterprises such as SAP, Barclays and the Royal Bank of Canada, multinational automobile manufacturers such as Renault and Groupe PSA, and industry disruptors such as Jio use Solace’s advanced event broker technologies to modernize legacy applications, deploy modern microservices, and build an event mesh to support their hybrid cloud, multi-cloud and IoT architectures.