HEINEKEN’s EverGreen business strategy aims to increase the company’s resilience and adaptability in order to meet the demands of a fast-changing world. It highlights the importance of customer centricity, productivity, and digitalizing the business to navigate and grow through inevitable turbulence and change.
In support of that strategy, HEINEKEN’s IT organization is focused on connecting:
- Thousands of business-critical applications across payments, logistics, inventory management, and more.
- Dozens of operating companies (OpCos), many of which maintain their local (sometimes original) business systems.
- Business units in more than 190 countries where Heineken® beer and cider are sold, with many that continue to manufacture local beverage brands (~350 global and local brands in total).
To overcome these challenges and meet their ambitious digital transformation targets, HEINEKEN is taking an event-driven approach to integration.
HEINEKEN’s digital integration team produced this video to explain how event-driven integration supports their digital backbone (DBB) initiative and operating companies (OpCos) around the world.
HEINEKEN is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders.