HEINEKEN’s EverGreen business strategy aims to increase the company’s resilience and adaptability in order to meet the demands of a fast-changing world. It highlights the importance of customer centricity, productivity, and digitalizing the business to navigate and grow through inevitable turbulence and change.
In support of that strategy, HEINEKEN’s IT organization is focused on connecting:
To overcome these challenges and meet their ambitious digital transformation targets, HEINEKEN is taking an event-driven approach to integration.
Our VP of Product Marketing Chris Wolski sat down with Guus Groeneweg, HEINEKEN’s global product owner for digital integration, and documented what he had to say about the role EDA plays in their strategy, the they’ve seen so far, and what the future holds for event-driven integration at HEINEKEN. Read his blog post now: