HEINEKEN’s EverGreen business strategy aims to increase the company’s resilience and adaptability in order to meet the demands of a fast-changing world. It highlights the importance of customer centricity, productivity, and digitalizing the business to navigate and grow through inevitable turbulence and change.

In support of that strategy, HEINEKEN’s IT organization is focused on connecting:

  • Thousands of business-critical applications across payments, logistics, inventory management, and more.
  • Dozens of operating companies (OpCos), many of which maintain their local (sometimes original) business systems.
  • Business units in more than 190 countries where Heineken® beer and cider are sold, with many that continue to manufacture local beverage brands (~350 global and local brands in total).

To overcome these challenges and meet their ambitious digital transformation targets, HEINEKEN is taking an event-driven approach to integration.

Learn More

Our VP of Product Marketing Chris Wolski sat down with Guus Groeneweg, HEINEKEN’s global product owner for digital integration, and documented what he had to say about the role EDA plays in their strategy, the they’ve seen so far, and what the future holds for event-driven integration at HEINEKEN. Read his blog post now:

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. HEINEKEN is committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.

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