Sports betting has changed quite a bit in the last decade. Online innovations have meant that players now have more choice than ever in the way they bet and what they bet on. In-Play betting, where players can place bets while a sport is in progress, e.g. the scorer of the next goal in a football match or the winner of the next point in a tennis game, is probably one of the most important developments and also one of the most popular. Leading the way is eGaming company bet365. Headquartered in Stoke-on-Trent, England, they are a global business that employs 1, 700 people and is live in 17 languages.

Their site includes:

  • In-Play sports betting
  • A wide range of popular casino, poker, lottery and bingo games.
  • The ability to bet on financial markets, such as the closing prices of currency pairs and market indices.

It’s a remarkably rich and diverse offering, and if you take a look at their site,, you’ll quickly realize how hard the company works to offer the best experience they can for their customers.

That’s all great, but why am I writing about gambling innovation in a middleware blog? Let’s take a closer look at what’s going on behind the scenes. Each day bet365 can serve over one hundred thousand concurrent users on their main In-Play system and over a million on their partner banner system. Odds information is updated every few seconds and around a million transactions can be processed in a day. That all adds up to the need for a seriously secure, robust and efficient data distribution infrastructure that gets the odds data out and can efficiently process inbound activity.

For bet365, Solace gives the confidence that as the business continues to evolve, they can reliably meet the demand for their services far into the future. We’re proud to be of service to such an innovative and respected market leader.

Larry Neumann

From 2005 to 2017, Mr. Neumann was responsible for all aspects of strategic, corporate, product and vertical marketing. Before Solace, he held executive marketing positions with TIBCO and Oracle, and co-founded an internet software company called inCommon which was acquired by TIBCO. During his tenure at TIBCO, Mr. Neumann played a key role in planning company strategic direction relating to target markets and candidate acquisitions.