Anyone who’s has ever ridden the bus has shown up on time to find no bus in sight. Was it early and you missed it? Is it late? When’s the next one? It’s the kind of experience that quickly drives commuters back to their cars, so it’s not surprising that every day I’m seeing another announcement about some city launching an app that lets people see where their bus or train is in real-time.
It’s an easy win as they can improve commuter satisfaction, show that they’re keeping up with new technology and increase ridership (which means revenues). As one example of that last point, the city of Edmonton green lit a real-time tracking/information project based on an estimated increase in riders of just 0.5%, which to them is worth $600K in new revenue per year.
It’s pretty easy to put together such a system, too. All it takes is:
In just the last few months, a diverse selection of transit systems have introduced this service: Australia, Austin, Birmingham UK, Boston, Baltimore, Colorado Springs, Des Moines, Edmonton, Los Angeles, Nairobi, Toronto. Naturally there are companies (like Moovit or Transit App) aiming to aggregate this information so you don’t need a different app in each city – kind of like Yelp for bus schedules. That will make it easier for the data to show up on your Apple Watch or Google Map one day.
I’m sure soon enough commuters everywhere will wonder how they ever got along without knowing exactly where their bus was. This is just one “low hanging fruit” example of the real-time future that’s unfolding in every aspect of our lives.
From 2005 to 2017, Mr. Neumann was responsible for all aspects of strategic, corporate, product and vertical marketing. Before Solace, he held executive marketing positions with TIBCO and Oracle, and co-founded an internet software company called inCommon which was acquired by TIBCO. During his tenure at TIBCO, Mr. Neumann played a key role in planning company strategic direction relating to target markets and candidate acquisitions.[position] => [url] => https://solace.com/blog/author/larry-neumann/ ) )