The Top Retail Technology Investments In 2020
The 2020 report has notable new retail technology investement additions that include a dozen new initiatives for a total of 30 technologies evaluated.
Earlier this year, Forrester interviewed more than 60 industry professionals from all over the world to give digital professionals insights into technologies and initiatives retailers are - and aren't - prioritizing in 2020.
This year's report has notable new additions, and divides the technologies and initiatives into three categories:
1. "Hot" initiatives, which are being prioritized in the next 12 months
2. "On the radar" initiatives that would launch after 12 months
3. "Hype" technology-driven investments, which have a lot of buzz, but lack real interest or budget
The 2020 report has notable new additions that include a dozen new initiatives for a total of 30 technologies evaluated.