Today’s connected car initiatives are in their infancy. Battery limitations have led to services that connect only while the vehicle is on, while 3G/4G networks have limited the amount of data that can be sent between vehicles and back-end systems. Better batteries will let vehicles stay connected all the time, and faster 5G networks will allow the transmission of much more information. These technological advances and the increasingly sophisticated services they enable will drive need for powerful data distribution infrastructure.
In January 2018, we surveyed 1500 connected car drivers about their attitudes toward connected cars and their willingness to trust this emerging technology. While connected car drivers, are open to incorporating new technology into their driving experience, they are not ready to hand over the wheel. Drivers today prefer technology that has an “influence” rather than a direct impact on their driving. As automobile companies look to invest more in connected and autonomous vehicle technology, they will need to better understand how response times and performance of connected capabilities impacts consumer trust.